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I'm not generally a fan of Salma Hayek but when I heard about the makeup line she launched in partnership with CVS based on organic and natural ingredients, I can't say I wasn't intrigued. A lot of celebrities have lent their name and image to cosmetic lines (just look at the numerous collaborations with MAC and OPI) but to actually come up with your own line just isn't heard of. What makes Salma's effort unique (along with it being the first complete beauty line from a collaboration between a retailer and an actress) is that this line is a realization of her grandmother's legacy, a cosmetologist who formulated her own beauty remedies. Her dedication to the development of an affordable line using her grandma's own ingredients and knowledge resulted in a beauty line that will definitely make her grandma proud.
How unique and different is that?
